Sebnem Günay is a girl who grew up in a small town in Belgium. At the age of 19 she moved to Istanbul to study Fashion Design and Technology Undergraduate Program Womenswear in Istanbul Moda Academy (IMA). So her journey began…
After she discovered she had drawing and designer skills she managed to win the Best Design Award during the competition ‘Who’s Next Fair’ in Paris. During her final graduation project in her second year, she had been chosen to open the ‘NewGen’ runway during Istanbul Fashion Week. She launched her first mini women’s wear collection ‘The Universalist SS16’. To perfect her skills and knowledge she started studying Fashion Design and Management that she followed during evenings and weekends combined with Pattern and Model Development in Fashion Design during the day.
Her studies motivated her to launch her own brand ‘SEBNEMGUNAY’. Her collection was loved in the Fashion Industry as shown in different high-end Fashion Magazines. She also had the honor to be chosen as one of the students to design an Haute Couture gown for Dice Kayek. After a period of four, hardworking months, she got to show her work during the ‘IZler’ exhibition. But the work doesn’t stop! For the second year in a row, Sebnem Günay was chosen again for the runway show during Istanbul Fashion Week, to present ‘The Who SS17’ collection. With this collection she finished her studies in Fashion Design and Management Postgraduate Diploma Program and Pattern and Model Development in Fashion Design.
In October 2017 she finally launched her collection “wear your smile” AW17/18 online after her successful fashion show with NEW Gen during MBFW. Her designs had both national and international success. Even though she started only a few months ago a lot of local and worldwide known international celebrities like Gigi and Bella Hadid have worn her creations. Besides selling online she also went the route of wholesaling with WEPUBLİC, SHOPİGO, BİLSTORE, VİTRUTA. During this short period, she also had a collaboration with SHOPİGO and more projects are about to come…
In this collection we are digging into deep memories and feelings. Looking imperfect with details which in some way makes a thing perfect. The goal is to be more down to earth in today’s world.
Everything goes in cycles, aesthetics included. You see people get inspired and do their own twist on new or old things. No matter what decade your style belongs to, at the end of the day it is about getting out your own expression in any form.
This collection is about the street, dance floor, gym, a happy Sunday or a first date. No matter how you look, it is about being more yourself.
Nowadays we are living in a mixed world, artificial and real life,
physical and online appearance is actually not a real aesthetic anymore. Changing appearance is easy in every way, style, color or form but feelings still remain are the same.
When you think about your first date? Do you remember your feelings?
- Colors: violet, pink, soft tones with lighten details
- Inspiration; Jane Fonda, my childhood, my family & friends
Ready to Wear
Coats - Swaeter - Sweatpants - Jumpsuits
min 300t - max 1200t